On stage at Advertising Week harnessing the power of creativity for good

Advertising has the power to impact people. It can persuade, inform, spark action, and so much more. So when we found out our own Peter Nicholson was invited to speak at Advertising Week, where the top advertising minds come to learn and connect, we thought, why not harness the power of many creative minds together to do good in the world.

Peter introduced the audience to Peace Paper, Periscope’s art-centered, non-profit initiative on a mission to inspire a kinder and more peaceful world. Then he led an immersive workshop, where Advertising Week attendees became a part of positive change by transforming negative words like “bully,” and “hate,” into positive ones, all using a single pen and their own creativity.