We created a hashtag challenge built on the Macarena — it sort of sounds like “Michelina’s,” get it? To drive cultural relevance, we created a new, not-taking-itself-too-seriously version of the song with a music producer who “lives” on TikTok.
We then partnered with a choreographer who’d already created viral dances on the platform to reimagine the Macarena for an always-online generation. The challenge was seeded by a handful of TikTok creators who encouraged their followers to join in on the fun.
big
0
16
MM
views
0
1
MM
engagements
0
7
%
increase in brand awareness
