120 years of helping kids with disabilities turn “can’t” into “can”

This year, our client Gillette Children’s Specialty Healthcare is celebrating its 120th year – an impressive milestone for the first hospital in the United States to serve kids with disabilities. Gillette has always focused on helping those with complex conditions embrace their abilities. Periscope ran with that idea and developed the “120 Years of Can” campaign, highlighting local patients and families who, with Gillette’s help, have discovered what they can achieve.

We featured three Gillette patients in TV spots and a documentary-style long-form video, as well as creating digital ads, radio and out of home assets. You can view the spots here: