Epically festive Dwight Elephant is back for the holidays in new ad campaign

He may still live with his mom, but that doesn’t stop Dwight Elephant from elevating himself to influencer status and dishing out healthy helpings of holiday cheer and advice.

Periscope’s latest campaign for the Minnesota Lottery stars the jolly “holiday influencer” who has his own hotline, 1-866-DWIGHTY, where he offers gift-giving tips, holiday bedtime stories, merry limericks, a list of words that rhyme with mistletoe that nobody asked for and more.

And, as a special gift for you this holiday season, videos featuring Dwight Elephant can be seen all over TV, social media, gas station TV and the web. The campaign is also highlighted in The Drum and The Minneapolis Egotist.