Periscope launches Favorite Child to meet demand for design capabilities

Periscope, an award-winning, full-service advertising agency, has launched a design practice within its business to meet increased demand from clients and the market. The new offering, Favorite Child, was born out of the simple mission of helping brands become a favorite in their category through the power of design.

To celebrate the launch and use its design powers for good, Favorite Child will issue a “Reverse RFP” to help turn a deserving brand into a “favorite child” with donated hours of agency work. The Reverse RFP contains just three questions, aimed at seeking unique brands that are putting good out into the world and are inclusive at their core.

Favorite Child’s offering is backed by Periscope parent company Quad (NYSE: QUAD), a global marketing experience company with deep roots in print production. It will offer end-to-end expertise from concept to shelf, including design strategy, brand identity, packaging, retail design and adaptive design. Favorite Child will seek its own new clients, and current Periscope clients will continue to benefit from frictionless workflows and integrated teams. 

“We are one team in terms of solving client challenges, but we are most definitely doubling down on making design a core capability,” said Cari Bucci-Hulings, President of Periscope. “What we’re doing is offering the best of both worlds for design-only and integrated advertising clients alike.”  

Katie Kelly-Landberg, SVP Business & Brand Leadership at Periscope, will assume business leadership of Favorite Child. Kelly-Landberg brings 20 years of design-centric experience on brands including General Mills, JCPenney and Target, and has a long tenure of leading inventive teams with a strong foundation of core values. “I’m more passionate about design than I’ve ever been, because in our increasingly visual and values-led world, how a brand shows up and is experienced is more important than ever,” said Kelly-Landberg.