Forest Carbon Works and Periscope Join Forces in the Name of Long-Term Forest Conservation

05.21.21

Periscope has been retained to promote Forest Carbon Works’ carbon capture capabilities

Periscope, a Minneapolis-based marketing communications agency and subsidiary of Quad/Graphics, Inc. (NYSE: QUAD), is excited to tell the world about its newest partner, Forest Carbon Works. As the agency of record, Periscope will be flexing its integrated muscle by providing strategy, media, creative, public relations and digital support to Forest Carbon Works.

Forest Carbon Works is a public benefit corporation that helps landowners participate in carbon offset programs designed to reduce carbon emissions. It seeks to reduce deforestation by making the carbon market a financially viable and simplified option.

“Environmental stewardship is such an important topic, and we could not be more thrilled to work with an organization that is making such a positive impact in this area. Our team is hungry to do great work to increase Forest Carbon Works’ relevancy and create affinity.” Cari Bucci-Hulings, Periscope president

This marks the first time Forest Carbon Works has named an agency of record, a move the company is making to further demonstrate to landowners the many environmental and financial advantages of enrolling in carbon markets.

"We have a focus and commitment to people, planet and profit. We know that these pillars aren't mutually exclusive, and we know that we can provide significant financial benefits to landowners who truly care about long-term forest conservation,” said Toby Schneider, Chief Operating Officer at Forest Carbon Works. “Of the 25 outstanding marketing agencies we considered nationwide, it was clear to our leadership team that Periscope's creative vision, strategy and ability to execute a fully integrated program would ultimately have the greatest impact on our growing brand."

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