Go ahead — say “I’MN” to spontaneous fun with the Minnesota Lottery

Why yes, we do enjoy spontaneous adventures, fun opportunities, and picnic tables floating on lakes. Did you even have to ask?

That’s why we’re pumped about the new brand campaign we’ve created for the Minnesota Lottery, out this week. Focused on the idea of I’MN (yes, like “I’m in”), the re-launch includes TV spots, radio and out of home elements, in addition to a number of other media activations.