Minneapolis, Minnesota. People normally think: Prince is from there, they talk funny and, of course, it’s freezing. Right, wrong (maybe), and very wrong. As the recent City Spotlight feature in Ad Age describes, our homeland has been “mislabeled and misunderstood by outsiders” for decades.
The article explains that the largest city in Minnesota is an anchor to “a thriving, progressive region brimming with excellent music, food and theater,” as well as “home base for 18 Fortune 500 companies, including Target, Best Buy, 3M, UnitedHealth Group and General Mills, which help fuel a booming agency scene.”
Periscope is proud to be a part of that agency scene, and we think the migration of talent from around the nation underscores the appeal of the area. Boasting top global brands, award-winning agencies, easy commutes, legendary music and arts venues, and recognition for being one of the fittest, most educated and active cities in America, it’s not hard to see why so many agency recruits start and end careers in the area — a trend that’s been coined the “boomerang effect.”
Ad Age also recognizes the city is the perfect testing ground for agencies, especially those partnering with retail and consumer packaged goods (CPG) brands. As Periscope CEO Liz Ross helps explain in the article, "We are able to get a real read on how people are buying things outside of cities," and therefore "don't have the same disconnect as you have in some of the major cities."
Oh, and by the way, our winters may be cold, but the rest of the year, Minnesota’s weather is hard to beat.