From Uff Da to the Lift Bridge, we’re celebrating #OnlyInMN with the Minnesota Lottery

The new campaign, including a new Minnesota-centric lottery ticket, is uniquely local.

Why leave a state where you have adventure, relaxation and a giant ball of twine? The Minnesota Lottery knows you can’t get that combo everywhere, and tapped us to help create a new ticket to celebrate the state in partnership with Explore Minnesota.

In addition to designing the new ticket, Periscope also created several new television spots to celebrate the Minnesota-themed scratch game. Showcasing Gnometown U.S.A., Norsland Lefse (known for plethora of “Uff Da” merchandise!) and the 1029 bar, the commercials show just some of the treasures in the state and the people who bring them to life.

The campaign also includes digital and social components, radio and OOH advertising. Check out some coverage of the work in AgencySpy. You can also watch the other campaign videos celebrating Uff Da and the 1029 bar.