Minneapolis-based agency Periscope today announced that Mike Caguin will join as Chief Creative Officer, effective February 14, 2022. Caguin will oversee the creative output of the agency, advance its creative, design and production departments, and support new business and agency marketing. Periscope operates under parent company Quad.
Caguin has over two decades of experience in creative production, having worked at Colle McVoy, BSSP and Olson (now ICF Next). He joins Periscope from Colle McVoy, where he has worked for 15 years, most recently serving nearly a decade as Chief Creative Officer leading creative and production across integrated brand communications including advertising, digital, social, content, design, PR and experiential. He has worked on distinguished brands including BMW MINI, Cannondale, Cub Cadet, Duluth Trading Co., Feeding America, Indian Motorcycle, Infiniti, Invisalign, Land O’Lakes, Nestlé Purina, Nissan, Schwinn and USA Swimming. His work has garnered accolades and recognition from Cannes Lions, Creative Media Awards, D&AD, Communication Arts, Effies, Jay Chiat Awards, National ADDYs, The One Show, Silver Anvil Awards, SABRE Awards and The Webby Awards.
As board chair of The BrandLab, Caguin’s passion lies not only with stellar creativity, but also with advancing DEI efforts and advocating for behavioral and mental health in the industry. Caguin supports The BrandLab’s mission and model to change the face and voice of the marketing industry by providing exposure, access, and opportunity for high school and college students while promoting equity. He will bring this seasoned perspective and compassionate approach to his creative leadership, striving for diverse representation and promoting inclusivity throughout the creative process. Caguin will also help develop and support Periscope’s DEI efforts to increase positive cultural impact internally, in communities and across client work.
