“The marketing for Deadpool 2 is the gift that keeps on giving.”
Our latest work for Trolli in collaboration with Deadpool 2 is a gift to all of those who crave the unconventional, the surprising, the kind of edgy twist you’d expect from this (un)superhero and weirdly awesome candy brand.
“Trolli and Deadpool both thrive on being the anti-mainstream versions of their respective categories,” said Periscope creative director Dustin Joyce. “Being odd and different is inherently a part of their DNA. So, when it comes to launching a new product together, the advertising itself is obligated to be equally unexpected.”
The launch of Sour Brite Tiny Hands and a new creative campaign got love from fans and reporters alike. Check out the feature stories in Adweek, Campaign US, Event Marketer and more.
“From the start, we all agreed that this cross-collaboration had to be something more than a traditional license agreement. This had to be an extension of Deadpool’s own Weirdly Awesome universe,” said Allison Wyrwicz, Trolli’s senior brand manager. “Trolli Sour Brite Tiny Hands is really pushing the boundaries, and the creative work is right in line with what fans crave from both Trolli and Deadpool.”
