Periscope gets into the shoe game with James Harden, Trolli and Adidas
04.09.18
A creative campaign that has candy lovers and sneakerheads on high alert.
The hottest shoe on the market is edible. Introducing Trolli Sour Brite Sneaks: Our latest creative collab with Trolli, James Harden, 7-Eleven and Adidas.
As Trolli’s creative agency of record, we concepted the candy, designed the packaging, and crafted the launch campaign and strategy, which included leak, engagement and hype phases just like a real shoe drop. We think it’s awesome, but you don’t have to take our word for it. Ad Age, Event Marketer, Hypebeast, Sole Collector, The Drum and more shared this unique product launch and consumer engagement story, which kicked off at NBA’s All-Star Weekend ahead of the exclusive candy launch at 7-Eleven.
Sneakerheads like John Trottier and Alan Galloway “leaked” the candy news as if they were a rumored pair of fresh kicks. Then our Instagram contest, Remix Your Kicks, unboxing videos from sneak fashion pros Brad Hall and Jacques Slade, and content from James Harden himself helped build hype ahead of the pinnacle moment — bringing a life-size gummi replica of Adidas’ Harden Vol. 2s to StockX.
And that’s all just a taste of the overall campaign. Speaking of taste, the life-size gummi shoes are the equivalent of 90 servings of candy. Nom nom.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.