Back to Greatness
Client: Great Clips
We’ve all been there. Your hair gets a little shaggy and you just don’t look your best. And when you don’t look your best, you don’t feel your best. But that’s where Great Clips comes in — giving you a haircut that gets you back to feeling great again. Nothing demonstrates this more than our newest campaign for Great Clips, which kicks off with memorable spots showing our customers getting their swagger back.
The campaign takes that confidence into the sports realm as well, with elements tied to College Football Playoffs as well as the NCAA basketball tournament.The combo of self-assurance and sports comes through on social channels where posts feature super fan hair, sports-related GIFs and Snapchat ads. The campaign also includes digital media, radio spots and an influencer program.