Because many holiday gifting decisions are impulse purchases, it was important to develop a look and feel that was on trend and could build instant recognition. We leaned into layers of iridescent foils, lattice window shapes and color washes to create connections with our customers in a way that allowed for a cohesive design system.
Across product lines, we used text in elegant ways to highlight varieties and scents. We used icy pastels and other seasonal cues to evoke a winter landscape and developed product names that had a strong connection to the season.
