Sloths speed up sales.

Trolli candies skew heavily toward millennials. And since millennials do a disproportionate amount of their shopping at convenience stores, we conceived an exclusive product for 7-Eleven stores: Trolli Sour Brite Sloths. This fully integrated partnership included the product launch, packaging and a multichannel campaign that enticed hungry millennials to eat up Trolli Sloths at record speeds.